Mango fashions are as delectably sweet and yum-yum delicious as their namesake tropical fruit.

Zara’s upstart little sister has a signature style all her own. Zara does trendy. Mango does timeless. Zara does every woman. Mango does celebrity. Zara does evanescent. Mango does classic. The two lines perfectly complement one another, and any self-respecting fashionista worthy of her credentials inevitably has a closet full of both. Wondermom driving her mini-van happily zips around town wearing her Zara. That same Wondermom gone glam slips into her Mango for a day at the office and an evening out for dinner. Same fine fits and earth-friendly fabrics, slightly different styles. Best of all, Wondermom gets Rodeo Drive fashion at Main Street prices; she can afford her Mango on a working woman’s salary.

In the last several years, Mango has exercised its celebrity power. Unlike big sister Zara, who eschews advertising, Mango is not afraid to show a little photo. But the Mango girls have learned from their big sister, using powerful web presence and even more powerful word-of-mouth to showcase big name models and celebrity designers. Several years ago, Elizabeth Jagger, heiress to the “Rolling Stones” legacy, modeled Mango wherever she toured. This year, international film star Penelope Cruz and soap-star sister Monica have designed a line of twenty-five totally tres chic pieces for Mango. And the website features Penelope herself seductively modeling her own creations. The epitome of fashion and web sense in a series of very compelling images!

Apropos of Mango’s respect for chic, it merchandisers have thrown open their doors in all of North America’s most fashionable locations. Upscale Chicagoans and all the girls from Northwestern can find their Mangos in Water Tower Place; and the real housewives of Orange County can go with their daughters to Mango-up at the OC’s ultra-fashionable South Coast Plaza. Of course, Carrie Bradshaw and her friends will visit Mango’s flagship store in the landmark Singer Building on Broadway.

But none of these haughty addresses will affect pricetags.

The true beauty of Mango Women designs lives in their value. Wondermom confidently can buy Penelope’s dazzling long winter coat this year, knowing she stylishly can sport it next year, and they year after, and the year after that. Not only will these classic lines remain in fashion, but the coat itself, well-constructed from fine fabric and very properly appointed with just the right buttons, will stand-up to years in the carpool lane and along the downtown streets. And Wondermom will pay a fair price for this fashion statement – yes, it will cost more than just a few Euros, but it will be worth every centavo.

And girls in the heartland need not despair. Mango Clothing has plans to keep opening stores all across America. Meanwhile, style-conscious cool girls from everywhere, can load-up on Mangos from the website, where the introduction alone will make even the snottiest little debutante want to don some Mangos of her very own.