Mango Fashion
“Fashion for the young, urban woman,” Mango says, introducing its spell-binding 2008-2009 winter website. With their amazing gift for understatement, the Mango designers and retailers set themselves apart from the women’s apparel hoi polloi.
Fashion – as distinct from fad, the outfit Paris Hilton wore last night at the Palms in Las Vegas. Fashion – as distinct from that same old double-breasted camel hair coat your mother wore during her sophomore year of high school. Fashion – as characterized by the finest earth-friendly fabrics, as manifest in the most exquisite attention to detail, as distinguished in beautiful form-fitting cut and enchanting flow. Mango definitely delivers fashion.
Young – as in attentive to nuances in this year’s unique fashion trends. Young – as in this year’s textures and silhouettes woven into gorgeous coats, dresses, pants, and blouses from celebrity designers. Young – as in never-ever frumpy or conventional, as in not the same drab stuff every other woman wears to the office and then tries to dress-up for happy hour. Young – as in flattering, feminine, unafraid of curves and the features that distinguish grown-up girls from adolescent boys; young – as in still thriving on the fun factor as much as a big title and a corner office.
Urban, as in: sophisticated, cosmopolitan, been-there and done-that. Even the pig-tailed Iowa farm girl knows exactly what to wear for a big night Big Apple clubbing when she shops at Mango. Cute enough for the “Sex and the City Girls” and demure enough for the president of the PTA, Mango fashion styles cut across generations and city limits, going everywhere with signature style.
Mick Jagger’s daughter, Elizabeth, gets plenty of satisfaction from Liverpool to Lubbock when she rocks and rolls in Mango. Cinema sisters Penelope and Monica, the Cruz girls, cruise the Champs Elysee in their tres chic custom pieces designed exclusively for Mango fashion.
But Mango fashion is not just for girls any more. Mango Men outfits the hottest and hunkiest rock stars, captains of capitalism, and international men of mystery. The same distinctive, grown-up profiles, fine fabrics, and flattering fits that distinguish Mango fashion for urban women also set urbane Mango Men apart from all those other guys. Mango Men know their cars and their forks, their motor oils and their fine wines, and their Mango Clothing take them easily, almost effortlessly from garage to gallery, no problem at all.
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